Vodafone Firsts NYE

Mobile 3D

The Event

For the 2014 New Years Eve celebrations in London, Vodafone worked with culinary creatives Bompas & Par to launch the world’s first ever multi-sensory fireworks display. Along with the display in London, Vodafone wanted a way for people, anywhere in the world to be able to experience the fireworks at midnight.

The Task

At AKQA we were tasked with creating a mobile 3D experience that recreated the London NYE fireworks on peoples phones. Against the clock and having little experience using Unity 3D we created a first of its kind colourful spectacle that, once the user had pointed their phone in the direction of London, could experience anywhere. The app was downloaded thousands of times and featured on BBC News