Fiat 500L

Campaign

An Introduction

For the promotion of the new Fiat 500L, my team at AKQA created a first of it’s kind custom YouTube Channel One. The site featured a bespoke 180° visualisation of the 500L with in-sync text animation to match the Motherhood & Fatherhood campaign songs.

The Result

It was one of the first fully responsive campaign sites to launch, taking advantage of YouTube’s new Channel One functionality to create a completely bespoke experience right on Fiat’s very own YouTube channel.